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2 Channels for Targeting Tech Personas, Part 2/2

Heinz Marketing

By Win Salyards , Marketing Consultant at Heinz Marketing. Your targeted communities should be relevant to your targeted persona and product, have aspects of a professional community, and have good moderation policies that keep it brand-safe and on topic. Professional slant. Good moderation.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. But after a stint as a consultant I came out to Stanford back in the late ’90s in the dot-com era. He was a much better engineer than I ever was.

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Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

Heinz Marketing

This episode is entitled, “ Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram “ Chandar manages all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy. You studied mechanical engineering in college.