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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Finding a proper A/B testing tool isn’t the problem anymore.

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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. The sessions were facilitated by an external consultant to ensure unbiased feedback.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

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How much to spend on SEO: Budget strategies that fit your business

Martech

An e-commerce business, for example, would likely choose to spend more on SEO than their brick-and-mortar counterpart.). Basing your SEO budget on what you think you can afford might mean you’re not spending enough to see meaningful results. Consider your marketing objectives. What about e-commerce conversions?