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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

Quite frankly, as a consultant, I worry about that, too. People just put their heads down and executed without really thinking about how they could be doing things strategically or even just creatively, like “I have something that’s supposed to be three hours long. Matt: Yeah.

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8 major email marketing mistakes and how to avoid them

Martech

In my work consulting with marketers for both business and consumer brands, I find this misunderstanding leads to eight major marketing mistakes – any of which can prevent you from realizing the immense benefits of personalization. The science is having the data and automations to create personalized, one-to-one messages at scale.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Before you make a campaign live be sure to go over all the relevant regulations or consult with an attorney and make sure what you’re doing is legal. To meet those goals it was decided to create a 12 week online sweepstakes campaign. That job we leave for you to tackle. Case studies. Image credit. Case #1 – Appsumo.

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PODCAST 111: Prospecting and Researching in Today?s Brave New World with Peter Wooster

Sales Hacker

This week on the Sales Hacker podcast, we speak with Peter Wooster , a 25-year veteran of technology sales and executive management who is now running his own consulting firm, Wooster Advisors. He was Chief Revenue Officer for Marin Software and now he’s running his own consulting firm called Wooster Advisors. How great is this?

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What Is Lead Qualification and How Does It Work?

Salesforce

Whether marketing or sales follows up with them is a strategic decision for managers at your company. Need: “What needs are you trying to meet, and what has stood in the way so far?” Consider how your product or service can meet those needs and focus future conversations around them. While similar to B.A.N.T.,