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How to redesign your site without losing your Google rankings

Search Engine Land

Dealing with the aftermath can be a nightmare for SEO teams and the external SEO consultant (who often only gets called to fix others’ mistakes). No redirects When moving a website to a new domain or changing your URL structure, you must “tell” Google and visitors where to find the new one. No redirects in place.

UX 103
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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Be the value-added consultant your prospects and customers want you to be. I’m raising funds from people who care about the pain points of online misinformation, want to change the way we consume online content and who wish to reduce trust in the media. 8: I found you through (referral name) Never underestimate the power of referrals.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

add links to relevant content. Build trust through recriprocity. So they optimized referral process. Building trust. If we are running AB tests and we are adding trials, then the more trials we add, the higher the chance we see an error< Do not stop a test because you see significance.Set your sample size in advance.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

But the team had an idea -- add a status bar to emails that indicated how far along the student was on various certifications. When you want to learn how to grow, the URL "growthhackers.com" seems like a natural place to start. That increased the number of certifications per user by 18%. Objective/Hypothesis.

Growth 99
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. It does not, however, do your taxes.