How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Hubspot
OCTOBER 17, 2017
Does your writing inspire action, selling things or services or ideas? Contractions: “can’t” vs. “can not”. Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. Readers are depending on you, trusting you. Cross out redundancies.
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