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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Contractions: “can’t” vs. “can not”. Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. Readers are depending on you, trusting you. How to write informally: Unless you're writing a legal document, feel free to relax your tone. vs. “television”.

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30 Minutes in Sales Nerd Heaven w/ Pete Kazanjy {Hey Salespeople Podcast}

SalesLoft

So it wasn’t even like I could negotiate on contract, my price is my price. You gave me this territory that’s been burned to the ground, there’s no way these clients are going to buy from us if I don’t repair some of this trust that’s been fractured here. Talk about selling a commodity. So let me do this.’

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All you need to know about sales incentives

Salesmate

However, sometimes, extrinsic motivation can be provided to the person for him to complete a task. Forgo having a trusted outsider to review your compensation plan for holes. At Nifty, we gave credits to potential clients who were using other project management software and locked them into annual contracts.