How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Hubspot
OCTOBER 17, 2017
Contractions: “can’t” vs. “can not”. Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. Readers are depending on you, trusting you. How to write informally: Unless you're writing a legal document, feel free to relax your tone. vs. “television”.
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