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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

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NOVEMBER 15, 2017

Average Contract Value. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Click Through Rate (CTR). Channel Sales.

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How to do marketing personalization at scale

Martech

MAY 30, 2023

Clari leanred how to ‘wake the dead’ Back in the day, Clari , a revenue platform, utilized a “spray and pray” go-to-market strategy instead of focusing on companies expressing genuine buying intent. But with 6sense Display Ads, they reached all 42 accounts with a 79% CTR and eight meetings booked.

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