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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. But we have contract manufacturing with some Asian sources to offer a blended model for those customers that so desire. Adam Honig: Gotcha.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. But we have contract manufacturing with some Asian sources to offer a blended model for those customers that so desire. Adam Honig: Gotcha.

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Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

ConversionXL

We trust authority figures and they are inherently more persuasive because of this (authority can be based on many factors – wealth, uniforms, status, etc.). All in all, the group homogeneity allows deeper trust among members. by removing contracts and generally positioning themselves as not as evil as the other carriers.