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Virtual events: The ultimate marketers’ guide

Martech

Compelling and successfully promoted sessions are the typical drivers of attendance. Supplemental experiences can be promoted while you have the attendee’s attention, such as small-group video chats, one-on-one meetings with speakers and invitations to visit a virtual booth. See examples of martech stacks here.

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6 Strategic Design Tips for Converting Your Pitch into a Microsite

Salesforce

A microsite is usually a one-page, standalone site that focuses on content for a specific purpose, such as an event, product launch, or engagement strategy. If your goal is to have customers sign a contract, avoid giving them other options. This clarity ensures that users understand the value proposition of your product.