Remove Contract Remove Go To Market Remove Market share Remove Sales Experience
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SaaStr Podcast #401 with MixMax CEO Olof Mathe: “The Secrets To Doing Freemium and Sales-Driven Sales at the Same Time”

SaaStr

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And what that typically means is layering on some kind of sales experience or human attention on the buying experience.

Sales 98
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

In sum, to the pragmatist buyer, the most powerful evidence of leadership and likelihood of competitive victory is market share. Direct sales and the enterprise buyer Enterprise buyers making major systems purchases expect to pay hundreds of thousands or millions of dollars. We just have a better set of material to work with.