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Make it. Move it. Sell it. — Episode #9

Spiro Technologies

Is it electric? They rotate 360 degrees and a lot of times they’ll service those large tower cranes. The large tower cranes will be on site anywhere from three weeks, to three months, to three years, and they have their own maintenance needs when they’re on site and they can’t service themselves.

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Episode 29: How Custom Solutions Leads to Long Term Customers for Marlin Technologies

Spiro Technologies

But with that said, because of our size and because we’re a small company, we are able to deliver a very high level of service and custom engineering. And then our electrical engineering guys will get involved and design a custom circuit board, and we’ll get into our own manufacturing to make that. We have one factory.

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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market. I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market. I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it.

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Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

ConversionXL

If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. I’d be lying if I said I don’t have a soft-spot for people from Wisconsin (or that graduated from UW).