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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

Product led growth (PLG) is a sales growth model that focuses on the end-user. PLG companies rely on the product itself as the primary driver of customer acquisition, conversion, and expansion. For product led growth to work, the product needs to be easy for users to adopt. What Is Product Led Growth?

Growth 63
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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

For non-HubSpot users, Google Analytics is a good option for measuring blog traffic over time.). Later, they would focus more on the blog's conversion rate, meaning how many people download an offer from one of the calls-to-action after reading a blog post. Ask a Marco Advisor": 7.26% conversion rate in the first six months.

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Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. Virtual event “networking”. Networking” is an ill-defined activity. Virtual events are NOT physical events. It’s just not like being there.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated.