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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Convincing users to stick around is crucial for growth.

Growth 113
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How to Nail Your First 90 Days as a CX Director

ConversionXL

During this stage, you want to meet the people doing the main activities in each function, not the managers. . What data do they have to help build up a picture of your customers and their experience with the business? Do you need SQL skills to pull reports, or are there dashboards? Are new ideas given only a cursory glance?

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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. In most cases, the assumption that users converted on the same browser and the same device as their first site visit was fair. Mobile traffic looks less conversion-ready (and less valuable) than desktop traffic.