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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

I used up some vacation days last week and was rewarded with some fine weather as I made a trip up to Rhode Island. About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. She just wants to be recognized by the brand as the consumer.

Launch 79
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How To Be Your Own Mobile Publisher (Without a Developer)

Salesforce

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). But times have changed, and so has our technology.

CRM 98
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Here are four best practices to follow to launch a successful ABS strategy: 1. Take a look at CRM data to see the problems and pain points your customers share. Contact management tools within your CRM software can help you keep track of outreach. You can also organize contacts and track outreach using your CRM.

Sell 59
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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

When to negotiate a contract The contract creation and negotiation process How to improve contract negotiation core skills 9 contract negotiation tips Learn 3 ways to sell faster with Salesforce CPQ See how Salesforce CPQ helps sellers close faster, and companies launch new revenue models in days, not months.