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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Take a look at CRM data to see the problems and pain points your customers share. You can also organize contacts and track outreach using your CRM.

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What Is Social Selling, and How Does It Work?

Salesforce

Instead, your social channels are prime territory for building connections with new prospects and developing business relationships. People can smell a sales pitch from a mile away. When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. Back to top ) Why is social selling important?

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What Is Lead Qualification and How Does It Work?

Salesforce

These might include the type of company, location, region, industry, revenue, or number of employees. And don’t forget your CRM can help you with this research as well as lead qualification itself.) As they answer these questions, you’re gathering intel to guide your pitch.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Address concerns without relying on generic scripts or pitches and give them personalized recommendations. A CRM such as Sales Cloud can help you nurture leads and track sales KPIs throughout negotiations. Show your humanity: Get to know the people you’re working with. Treat them like a number and they may walk.