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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Improved customer loyalty: In my experience, you are likely to experience higher customer loyalty and repeat business with a more personalized approach. Take a look at CRM data to see the problems and pain points your customers share. Contact management tools within your CRM software can help you keep track of outreach.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

If you’re using a CRM like Salesforce, these metrics are tracked automatically and are readily available. Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. Instead, think about upselling or cross-selling.