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How to Create an Effective Sales and Marketing Plan

Highspot

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Click-Through Rate (CTR): Percentage of people who click on a specific link.

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How to Create an Effective Sales and Marketing Plan

Highspot

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Click-Through Rate (CTR): Percentage of people who click on a specific link.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. 15) Clickthrough Rate (CTR). 27) Customer Relationship Management (CRM). A cross between a landing page and a “regular” website. 4) B2B (Business-to-Business).