Cross-sell Drivers/motivators Gambling GTM 
The Lost Book of Sales
AUGUST 15, 2021
Today, I store some of them for my own personal motivation. 🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”? Three basic rules, meeting all three is nearly impossible, but you should try anyway: Don’t sell anything you wouldn’t buy yourself.
ConversionXL
JULY 11, 2016
Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. ‘Profit is a result of user motivation.’ ’ The impact of rising the user motivation is higher than reducing friction.
Expert insights. Personalized for you.
98 
Let's personalize your content