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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

Context means gathering, storing, and making accessible customer data — from recent orders to visits to pricing pages to their job title. And not only is conversational marketing data helpful for recognizing tech issues and common customer pain points, it also can identify opportunities for cross-sell and up-sell.