ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. We sell success. Use a neutral approach for best results. Data = Buy-in; your results automatically create the pull you need for change. Cross-sectional studies, surveys. Mechanistic studies.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. It’s not which variant collects more email addresses, it’s which variant sells more books. You may have one observation and then multiple inferences, which would result in multiple design options.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130