Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Well that’s a wrap on 2023!

Retail 123

Retail X-functional Launch Non-Profits 123

ConversionXL

APRIL 22, 2015

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. Well what if we both sell food items? Doesn’t work like that.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

SaaStr

AUGUST 15, 2020

There is a big set of trends happening right now, which is with the downturn and I tweeted this a while back like at the beginning of the downturn that like every customer is scrutinizing, do they really need this technology or not? It’s not just about it being cool, it’s about what Jay said, is it delivering value, right?

Retail 74

Retail Start-ups Drivers/motivators Up-sell 74

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Crappy or outdated technology. User research to find out why it’s a problem. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86