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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Please explain how each metric can be used to improve customer experience and what actions need to be taken by marketing. Are there any additional technology tools we should add to our stack to improve these metrics? I am trained with MarTech content.

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How Demand Generation Marketing Helps You Win Over Customers

Salesforce

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? Use unified data and cross-functional platforms to help marketing and sales work in harmony.

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How to Get Your Company to Really Care about Your Customers

ConversionXL

Marty Hayes, Online Business Manager for UK Consumers at Dell Technologies, uses data to show people why customer centricity is important and to get people to start questioning opinions: I once worked for an online womenswear retailer, where our target market was fast-fashion-craving teenage girls and young women. So how can data help you?

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Sales Engagement: The Intersection of Sales and Science

Sales Hacker

To put things in context, sales engagement platforms are the selling world’s version of the cell phone and email when it comes to sheer transformative power. Sales engagement platforms fill the technology gaps between the CRM (which basically functions as a database) and Marketing Automation Platforms (MAPS).

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This day in search marketing history: February 22

Search Engine Land

Read all about it in Google page experience update for desktop now rolling out. Little-Known Isohunt Case Attracts Google’s Interest 2011: Google filed a friend-of-the-court brief in a civil case against Isohunt Web Technologies, a BitTorrent site, because it was concerned the court would set a precedent it didn’t like.

Launch 92
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The Google anti-trust trial: A deep dive into the details

Martech

Google argues that users can easily switch to rival search engines even if it’s the default. Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy.

Trust 83
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Most likely, they’ll only remember one—your main selling point. Free UX & Usability course. By Karl Gilis. Compare competitor value propositions. What is it on your website?

UX 126