Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 127

Retail X-functional Launch Non-Profits 127

SaaStr

AUGUST 15, 2020

There is a big set of trends happening right now, which is with the downturn and I tweeted this a while back like at the beginning of the downturn that like every customer is scrutinizing, do they really need this technology or not? That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: Yeah.

Retail 80

Retail Start-ups Drivers/motivators Up-sell 80

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Crappy or outdated technology. Summary: Find opps, estimate impact, dig into results, take testing further. If the copy won’t sell them, what will? Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. It’s not about technology, but customer centricity + agility, data drivenness. Prioritise impact over speed. Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103