Martech

OCTOBER 19, 2022

It requires RFPs, tenders, quotes and negotiations. What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). All of this drives the price up.

Retail 104

Retail CTR Networking Campaign 104

Sales Hacker

JUNE 14, 2021

An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. There’s also a huge gap when it comes to penetrating new business units or in cross-selling/upselling. Even though revenue derived from existing customers account for 70.1%

GTM 81

GTM E-commerce B2B Profit margin 81

Lead Fuze

NOVEMBER 30, 2021

The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. When the development costs are accounted for, there is still a profit margin. Go-live time and performance.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52