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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” URL network.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. This type of cross referencing will help expand the scope of your conversion measurement and allow you to shape your conversion funnel.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. Instead, think about upselling or cross-selling.