Highspot

FEBRUARY 14, 2024

Development of consistent messaging that resonates with the target audience. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Marketing Mix (4Ps) Product: Details about the products or services being marketed.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Development of consistent messaging that resonates with the target audience. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Marketing Mix (4Ps) Product: Details about the products or services being marketed.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Hubspot

NOVEMBER 21, 2018

What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. This type of model works best with a product of medium complexity and price.

Go To Market 96

Go To Market Process GTM Education 96