Land, Expand, Repeat: 3 Steps to Sell More with Account Hierarchies
Sales Hacker
FEBRUARY 20, 2023
Land and expand” is a selling tactic that starts with landing a small deal with a new account or organization. Through a strong relationship and proven results, that first deal turns into more sales and increased revenue as you continue to sell across the company. The next step is to carve out “land and expand”-friendly territories.
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