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Sales Route Planners: What They Are + How to Choose One

Veloxy

Embrace the power of a sales route planner that combines strategic planning, expanded sales opportunities, and valuable insights. Photo of Badger Maps GeoPointe GeoPointe is a popular choice among Territory Managers who oversee multiple field sales representatives.

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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. There are also national brands that want to expand in specific local markets.

Retail 108
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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. One of my favorite aspects of SEO is diving into competitive research.

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90% of Sales Leaders Do Planning Wrong. Here Are 5 Tips to Fix It.

Sales Hacker

Start your sales planning efforts with account segmentation to fill your territories with fruitful opportunities and increase your sellers’ ability to hit quotas. Consider new territory rules that reflect changes in the market (and your business). Related: Your Territory Model Is Hurting Attainment. Territory profiles .

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The New Forecast Flow

InsightSquared

As these numbers roll up to the executive team and board members, many decisions are made from them including future investments, product launches, hiring and strategic planning. Certainly, that is not how smart, strategic business decisions are made—based on someone else’s gut feeling.

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Exploring Meridian, Google’s new open-source marketing mix model

Search Engine Land

In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning. Unlike the traditional, national-level models, Meridian lets you zoom into your marketing efforts on a local or regional scale using hierarchical geo-level modeling.

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How to keep up with macro trends that impact PPC performance

Search Engine Land

Google Trends : This free tool tracks search trends and patterns across different regions and languages. Google Alerts : You can customize this to track mentions of keywords or phrases in a specific language, region, or source, such as news, blogs, or videos. Companies provide earnings reports, strategic initiatives, and more.