Search Engine Land

AUGUST 4, 2023

Fixating on this particular iteration of an algorithm that Google uses to generate previews of search results distracts us from asking much more interesting questions. How do those impacts compare against alternative implementations of a search results page? ” Slow down: Is SGE actually a ‘plagiarism engine’? As of Aug.

Objectives and Key Results 90

Objectives and Key Results CTR Engineering UX 90

Search Engine Land

JANUARY 25, 2024

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. How much does YouTube advertising cost?

Objectives and Key Results 111

Objectives and Key Results Campaign Finance Real Estate 111

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

AUGUST 16, 2016

It’s the #2 biggest search engine behind its parent company, Google. The biggest difference UX-wise? Okay, now that we’ve identified the different video marketing platforms, let’s organize them each by their main business objective (not necessarily their only objective): Conversions: Your Website. Auto-play.

CTR 78

CTR Objectives and Key Results UX Conversion 78