ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. The pages on your website can only be indexed if search engines can crawl them. Set up canonical tags to point search engines at important pages.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

SEPTEMBER 1, 2023

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. The best way to do this is to track basic SEO KPIs (keyword rankings, organic traffic, organic CTR, backlinks), engagement, conversion sources, and revenue.

CTR 127

CTR X-functional Profit margin Contract 127

Search Engine Land

AUGUST 4, 2023

” Slow down: Is SGE actually a ‘plagiarism engine’? Read this again, but apply every statement to Google’s pre-existing featured snippets: “…engine that grabs facts and snippets of text from a variety of sites, cobbles them together (often word-for-word) and passes off the work as its creation.”

Objectives and Key Results 86

Objectives and Key Results CTR Engineering UX 86

ConversionXL

DECEMBER 21, 2017

What kind of improvement in CTR can we get from including review stars in search engine results, if any? 1 6 Customer Journey Mapping Examples: How UX Pros Do It. Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

A/B testing 85

A/B testing UX CTR Click Through Rate 85

ConversionXL

SEPTEMBER 24, 2020

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.

CTR 111

CTR Technique Profit margin Follow-up 111

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. We are a profession of people with a similar skillset: doing tasks around helping websites show up on search engines like Google or Bing. That’s… it.

Engineering 124

Engineering Niche Promote Up-sell 124

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

JANUARY 25, 2024

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR. Appealing thumbnails Within your YouTube channel, choose thumbnails that make people want to click them.

Objectives and Key Results 107

Objectives and Key Results Campaign Finance Real Estate 107

ConversionXL

APRIL 27, 2017

User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Getting slapped with a 404. via WordStream).

Product 90

Product UX User Experience CTR 90

ConversionXL

MAY 22, 2014

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. However, if the ad’s that slipping in CTR is killer at converting, it might not be wise to dump it until it’s under a 1% CTR. So far so good.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. The problem (which advertisers and engines alike recognize), is this method greatly undervalues the offline influence some of these search ads can have. You don’t want to optimize for CTR or conversion rate. You want to optimize for more money in the bank.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

AUGUST 16, 2016

It’s the #2 biggest search engine behind its parent company, Google. The biggest difference UX-wise? This study by Distilled looked at nearly 100 businesses’ YouTube channels and found that they had an average CTR of less than 1%. This technique has helped the average CTR on our YouTube videos go from ~1% to as high as 20%.

CTR 78

CTR Objectives and Key Results UX Conversion 78

Hubspot

AUGUST 14, 2013

The good news is, you don''t have to have any UX experience to run this exercise. In choosing the words to use in your main navigation links, think first about the terms your customers would use to describe those pages and secondly, think of search engine optimization. Search Engine Optimized. Object Based.

CTR 71

CTR UX User Experience Engineering 71

ConversionXL

MARCH 3, 2016

What this report will tell you: This report lets you analyze paid search performance against goal conversions by search engine, which is incredibly powerful if you advertise often and across multiple engines. Above, I’ve removed the source filter to see data from all search engines vs. just Google. PPC Keywords.

Customers 91

Customers UX Referrals Non-Profits 91

ConversionXL

NOVEMBER 22, 2022

Traffic from non-paid results on search engines. Traffic from paid search ads on search engines. landing pages or search engines). Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? But it’s not always as simple as that.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

JUNE 19, 2014

CTR: Clickthrough Rate. CX: Customer Experience (See UX). Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. SEO: Search Engine Optimization. UX: User Experience.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Hubspot

AUGUST 11, 2014

3) Pour everything you’ve got in to UX. In a Search Engine Watch article , Nick Eubanks makes the point that “design has become a legitimacy signal.” If you 1) know your user, and 2) give them what they want, and 3) have sick UX, then you could have successfully created a bounceable page. Your CTR goes up.

UX 71

UX CTR Strategize Niche 71

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). While you can use it much like other social networks -- to publish and share content, and generate new leads -- it also provides content marketers with tremendous SEO value due to the rising importance of social sharing in search engine algorithms. (It 16) Closed-Loop Marketing. 39) Hashtag. 44) Instagram.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 3, 2019

recommendation engines, chatbots, automated suggestions for collaboration). When we showed larger images, there were fewer products on the page, which lowered CTR. UX is a ranking factor (maybe): Google trains machine-learning models to like the same things that people like. Recruited a lead engineer and a designer.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114