Remove CTR Remove Engineering Remove Niche Remove UX
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How to navigate SEO in a multi-platform world

Search Engine Land

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Encourage designers and engineers to think performance-first.

CTR 115
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101
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YouTube advertising: The ultimate guide

Search Engine Land

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. The goal: Be the SGE result The full rollout of SGE is expected to have far-reaching implications on how searchers interact with search engines.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

1, it caused a shockwave across the search engine optimization ( SEO ) world. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. We are a profession of people with a similar skillset: doing tasks around helping websites show up on search engines like Google or Bing. That’s… it.

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The No B.S. Guide to Reducing Your Website's Bounce Rate

Hubspot

You should already be ranking for branded keywords, and comprehensively covering other niche keywords. 3) Pour everything you’ve got in to UX. In a Search Engine Watch article , Nick Eubanks makes the point that “design has become a legitimacy signal.” Your CTR goes up. Here’s the kicker.

UX 75