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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. You can adapt the model to other types of keywords by using a different baseline CTR.

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

For third parties, there is no way of reverse engineering the value or rebuilding Google’s infrastructure and algorithms. This strategy, aptly proposed by former Google engineer and Search Engine Land contributor Fili Wiese , requires far fewer links, allows for instant ROI measurement and, importantly, does not risk any Google penalties.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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Quality score in paid search: Vanity or valuable?

Search Engine Land

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Niche, industry-specific search terms that Google doesn’t understand. appeared first on Search Engine Land.

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Encourage designers and engineers to think performance-first.

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How to navigate SEO in a multi-platform world

Search Engine Land

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved. Create boards to categorize your pins.

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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : Noting that you updated ad copy and CTR increased overall instead of listing each individual headline change.

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