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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

This depends on the niche, business model and keyword types. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR.

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