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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. By summing up the expected traffic in SGE and comparing it to current traffic, we can see if our organic traffic is expected to drop, or even possibly grow, when Google transitions to SGE. This is our “best case”.

CTR 143
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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

However, following this strategy is often dangerous due to potential Google Search violations. For third parties, there is no way of reverse engineering the value or rebuilding Google’s infrastructure and algorithms. It changes constantly every moment as Google crawls the web and the fresh data is incorporated.

Gambling 111
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Encourage designers and engineers to think performance-first.

CTR 115
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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

Most tools factor the strength and number of referring domains pointing to the top ranking results in the search engines into their calculation, but many use additional metrics too. We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. Where do you find it? How is it calculated?

Gambling 123
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

It comes about when brands fail to do the following: Create engaging content that resonates with their audience. But generally, most businesses can find a hook or a niche that is interesting and visual enough. Up to 89% of people said they purchased a product or service after viewing a video about it, a Wyzowl research found.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. We follow the traditional funnel strategy—top, middle, and bottom—when thinking of content to create.

CTR 129