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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. Diversifying traffic sources is just smart business. Reddit traffic.

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How to find your niche in SEO

Search Engine Land

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down.

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How the Google leak confirms the significance of author and publisher entities in SEO

Search Engine Land

This article explains how the Google leak confirms that the search engine can identify content creators and website owners. Demonstrating N-E-E-A-T-T credibility requires that you communicate the following things to Google. Your KPIs for credibility will be a combination of the following things. This is niche notability.

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Entity-based competitor analysis: An SEO’s guide

Search Engine Land

Help you reveal unique entities your competitors target and the ones Google associates with your niche. Create content strategies in the language Google thinks Before diving into the reasons for entity analysis, let’s clarify an important idea: modern search engines “think” in terms of entities. The result?

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B2B marketers say improving data quality is top priority

Martech

Next up, with 51%, was testing/implementing tactics, followed by the perennial pain point of aligning sales and marketing (50%), with enabling self-service rounding out the list at 35%. Another 35% want to maintain their current audience, while 5% will focus on narrowing their audience to more niche markets or specific industries.

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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

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How to survive and thrive in a Google helpful content world

Search Engine Land

I would urge any who have not already done so to review: The analysis that Glenn Gabe has put up. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Do not do this.

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