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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. You can adapt the model to other types of keywords by using a different baseline CTR.

CTR 143
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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Only 15%-25% comes from search.

CTR 134
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How to navigate SEO in a multi-platform world

Search Engine Land

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved. Create boards to categorize your pins.

UX 110
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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

Most tools factor the strength and number of referring domains pointing to the top ranking results in the search engines into their calculation, but many use additional metrics too. You might find less relevant results and may spot some niche websites that aren’t household names. Where do you find it?

Gambling 123
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

But generally, most businesses can find a hook or a niche that is interesting and visual enough. Sharing valuable insights, tutorials, how-to guides, and industry updates can establish your brand’s authority and expertise in your niche. Keyword research : Find out what topics in your niche people are searching for.

Niche 98
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. Vanity metrics.

CTR 129
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YouTube advertising: The ultimate guide

Search Engine Land

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Clear CTAs To generate good conversion rates, you need to be strategic about CTA wording and placement.