article thumbnail

Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 77
article thumbnail

How to survive and thrive in a Google helpful content world

Search Engine Land

I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Because I routinely do hundreds of audits a year, I have access, at any one time, to 400+ Google Search Console profiles.

Niche 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. Smaller stores and brands may share the listicle on social media, and that can bring search engine spiders back to the content for crawling. Let’s use a pair of running shoes as an example.

Niche 142
article thumbnail

How to navigate SEO in a multi-platform world

Search Engine Land

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

UX 120
article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115
article thumbnail

12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Encourage designers and engineers to think performance-first.

CTR 124
article thumbnail

Want to set your 2024 SEO priorities? Run these GA4 reports

Search Engine Land

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. We entered 2023 talking about GA4 and we’re doing the same thing in 2024.

UX 121