Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. For the record, I don't agree.). Video carousels. Image packs.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Some of the best gains come from understanding friction that prevents people from experiencing value.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. The goal: Be the SGE result The full rollout of SGE is expected to have far-reaching implications on how searchers interact with search engines.

Niche 133

Niche User Experience Real Estate CTR 133

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. We are a profession of people with a similar skillset: doing tasks around helping websites show up on search engines like Google or Bing. That’s… it.

Engineering 128

Engineering Niche Promote Up-sell 128

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate. Bounce rate. This could be content or UX-design-related.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

OCTOBER 27, 2020

Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. Search Engine Land. Whenever I'm looking for "breaking news" in the SEO world, I head to Search Engine Land. Search Engine Journal. Search Engine Roundtable.

UX 101

UX Engineering Follow-up Niche 101

Hubspot

AUGUST 21, 2018

Stories are soaring in popularity, and the user behavior on Stories leans toward playful, low-fi, quick content with heavy use of features within the UX (gifs, boomerangs, polls, etc). Micro-influencers have found their niche in the social media world, too. Take Instagram, for example. Micro-Influencers. Mobile-First Indexing.

Follow-up 101

Follow-up Legal Niche Represent 101