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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

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How to survive and thrive in a Google helpful content world

Search Engine Land

I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Do you have multiple niches that exist on your site? That also allows me to pull detailed information on affected sites.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

The changed UX could make it so the helpful content update devalues their pages and the site. This is where smaller publishers, new media companies, and niche sites can move in and dominate. How have they had real-life experience in the niche for an extended time? Let’s use a pair of running shoes as an example.

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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? How can we deliver the same (or more) value but save the reader time?

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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Logic is kind of a niche word, although I will use it often in this article. Similarly, a search box on 404 pages can sometimes make up for the UX glitch. The post 10 Product Recommendation Techniques to Improve UX and Conversions appeared first on ConversionXL. Conclusion.

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How to navigate SEO in a multi-platform world

Search Engine Land

Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Use Pinterest search to do keyword research and find niche topics. Create boards to categorize your pins.

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