article thumbnail

Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. What is it that you can do better than anybody else?

Niche 119
article thumbnail

How to survive and thrive in a Google helpful content world

Search Engine Land

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. These niches, explicitly, were incredibly impacted by the update.

Niche 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Let’s look at the sites’ affiliate programs and the types of vendors being promoted The absence of variety and alternatives Part of Google’s reviews update is to show variety for shopping. The changed UX could make it so the helpful content update devalues their pages and the site. What can be the reason behind these movements?

Niche 139
article thumbnail

Micro funnels: What They Are and How to Use Them

ConversionXL

Depending on your niche, there are different tactics and methods for improving conversions. Free UX & Usability course. Form optimization is just one piece of the UX pie. Watch free courses on UX & Usability to improve your website for your visitors. *. *. Lead generation is vital for any business. By Karl Gilis.

GTM 129
article thumbnail

Why your website needs a resource center and how to create it

Search Engine Land

Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services. Ultimately, it all comes down to knowing your audience and their information needs in your niche. Promote your resource center through social media posts.

Niche 95
article thumbnail

4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

It might sound counterintuitive to create a game in a niche that is already very competitive, but the presence of the competition confirms that there is an audience for it, and they will be eager to play it when you launch it. You have bad UX User experience is essential for a good gaming experience.

Gaming 52
article thumbnail

Twelve Digital Marketing Trends for 2022 and How You Can Take Advantage of Them

Sales Pop!

Currently, there are a lot of eCommerce platforms that support building UX/UI on both mobile and PC. Depending on your business niche, AI can be used in different ways, applying technologies like smart sensors, IoT (Internet of Things), MV (machine vision), deep learning, business analytics, and more. Voice Search. How do you use UGC?

Niche 52