Remove CTR Remove High impact Remove Represent
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.

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Excel pivot table best practices for search marketers

Search Engine Land

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Notice how the average of CTRs does not accurately represent the true CTR for this data set. However, our Custom CTR is spot on.

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The Lost, Ancient Guide to Better Copywriting

ConversionXL

CTR, lift, decision fatigue, UVP). Only when the facts have been represented do they introduce a call to action… 3. High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words. A few examples… Holding a prestigious title (e.g.