Does How You Sell(Market) Represent Your Company Well?
Partners in Excellence
APRIL 11, 2018
All great and very important things to any organization that want to do high impact prospecting within their Ideal Customer Profile.
3 High-Impact Marketing Channels You’re Probably Overlooking
Hubspot
FEBRUARY 25, 2014
Content marketing should be executed in tandem with your company’s account managers and client service representatives. Enter content marketing -- a tool for building relationships with an organization’s stakeholders and prospective customers. Ask your customer-facing team -- what questions are existing customers asking?
High impact 
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4 performance PR secrets to boost your search visibility
Search Engine Land
MAY 2, 2023
Evergreen content is most of the performance PR game – except for hot trends While trend recognition represents a great opportunity for brands and publishers alike, it’s not where you’ll find the bulk of your results from performance PR. best Memorial Day grill specials, most romantic gifts for Valentine’s Day).
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Rethinking BDRs?
Partners in Excellence
APRIL 1, 2021
How could they possibly have a high impact conversation with senior people? It’s not the role, I think the role can be very impactful. They are expected to have credible/impactful conversations with those customers. They are expected to represent our companies in a positive way, building a powerful brand image.
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How to create an SEO roadmap
Search Engine Land
SEPTEMBER 26, 2023
It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks. It provides a structure to communicate expectations with stakeholders.
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How marketers can mitigate bias in generative AI
Martech
DECEMBER 26, 2023
While high-impact decisions, like loan approvals, have received most attention, everyday marketing decisions such as who receives a special offer, invitation or ad exposure present a more pervasive source of harm. They can also ensure that the test data includes examples that could potentially trigger bias. Collaborate vigorously.
Legal 112
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How Google SGE will impact your traffic – and 3 SGE recovery case studies
Search Engine Land
SEPTEMBER 5, 2023
For each page, select one representative keyword. There are 1,242 high-impact keywords we identified across all 23 websites. The dramatic finding is that 64% of strategic or high-traffic keywords are losing rank in SGE – they do not appear in the SGE snapshot carousel. Below are the results we achieved.
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We’re Long Past Our “Use By Date”
Partners in Excellence
JUNE 30, 2023
Those distinct models no longer represent the way customers buy and grow in the utilization of our products. We need to look at, organizationally, processes, responsibilities/accountabilities very differently if we are to engage our customers in high impact ways. We see YoY declines in performance and quota attainment.
How to turn the great buyer resignation into B2B career opportunities
Martech
JUNE 28, 2022
From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Drive the shift from push to pull marketing.
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Data, Data, Everywhere…….
Partners in Excellence
MARCH 9, 2023
These “analyses” represent those “Duhhh” observations. Attributing top performance to data and their use of data represents only part of what these people do, not the entirety of what drives success. What would we change to improve the results?
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Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)
SaaStr
OCTOBER 3, 2022
Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Prioritize those accounts that can match high impact with a high ability to capture the potential market. In addition to marketing, do you also need business development representatives (BDR)?
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Convert Buyers by Unleashing their Hidden Enemies
Cerebral Selling
OCTOBER 5, 2020
When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. Sales leaders want high-value insights into their operations, but they hate having to configure and run reports. Men want to dress well, but they hate to shop.
Recruiting? Do You Know What You Are Looking For?
Partners in Excellence
SEPTEMBER 18, 2023
The ICP represents customers who are likely to have the problems we are the best in the world at solving, and are highly likely to be interested in engaging us in improving their businesses. What is a Competency Model? An easy way, at least for sellers, is to think of it as your organization’s ICP–Ideal Customer Profiles.
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Your Best Marketing Asset: Open Source Communities with CMO and CSO of Gitlab, Ashley Kramer (Video)
SaaStr
NOVEMBER 22, 2022
Open source profoundly influences people, processes, and products, and Gitlab represents this strong value system with the acronym C.R.E.D.I.T. Kramer shares how open-source is part of everything Gitlab does, how it operates, builds relationships within and outside the company, and shows up in its products. .
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How to build an E-E-A-T strategy for local SEO
Search Engine Land
APRIL 11, 2023
By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. An organization should share imagery that accurately represents the customer’s experience. E-E-A-T wasn’t designed as a series of weights or ranking factors – it’s a singular emphasis on quality.
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How Public Sector Organizations Will Transform in 2022
Salesforce
JANUARY 5, 2022
The ability to automate repetitive, low-impact tasks frees up employees to focus on high-impact strategic work and gives organizations the leverage to scale — especially public sector organizations that respond to rapidly changing constituent and business needs.
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Dreamforce Daily Recap: Day 2 on Center Stage
SalesLoft
OCTOBER 6, 2016
From more sessions from high-impact industry leaders, to a wild night of U2 and networking, to everyone’s favorite part of the Dreamforce experience: the Marc Benioff keynote. Come see our team at Booth #1613 and get a representative to walk you through the Salesloft experience today!
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Sales Manager Responsibilities – A Detailed List
The 5% Institute
JUNE 9, 2023
Sales Manager Job Description The primary responsibility of a sales manager is to lead and motivate a team of sales representatives to achieve sales targets. By focusing on high-impact tasks, delegating when appropriate, and leveraging time-saving tools, sales managers can optimize their productivity and achieve better results.
What is Sales Analytics? A Complete Guide
Highspot
AUGUST 15, 2023
By identifying successful sales strategies , teams can focus on high-impact activities that drive revenue. Sales Team Performance Optimization: CRMs and sales enablement platforms with built-in analytics helps identify top-performing sales representatives and provides insights into their strategies.
Excel pivot table best practices for search marketers
Search Engine Land
NOVEMBER 7, 2022
In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Notice how the average of CTRs does not accurately represent the true CTR for this data set. I am a firm believer in an analytical approach to search marketing.
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Replacing The Sales Funnel With The Sales Flywheel
Partners in Excellence
JUNE 5, 2019
But too often, they don’t represent anything different–other than a new name. They are different words representing the same concepts, and each camp argues why theirs is the best, and what’s wrong with the other. For example, I’ve learned huge amounts from each of the methodologies above.
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Outsourcing “Coaching”
Partners in Excellence
APRIL 13, 2021
Issues like: How effectively is the sales person representing the company to customers? Much of high impact coaching is situational and observational. It should only be used as a complement to a manager’s coaching. Effective coaching, maximizing performance in the current role, is always most useful in a context.
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The Optimizer’s Guide to Web Accessibility
ConversionXL
JANUARY 12, 2017
That 19% represents millions and millions of people with disabilities who can’t access or engage with sites in the traditional way. Select a representative sample. Now, you can prioritize even further by focusing on low-effort fixes and and high-impact fixes. High-impact fixes. What are the key pages?
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The Secret Formula For Prospecting….
Partners in Excellence
SEPTEMBER 16, 2022
But rather then spending the time sending 100’s of emails and follow ups, dialing hundreds of numbers, and having only a handful of conversations; we do the work I outlined, and generate the high impact conversations we need. I saw some of the activities he and his executive team were conducting. I sent him an InMail.
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What Does Greatness Look Like?
Partners in Excellence
SEPTEMBER 5, 2016
The sales process represents our best experiences at winning. It represent the starting point from which we develop and execute our deal strategies. If we struggle to execute high impact sales calls, consistently getting customers to move things forward, “What’s a great sales call look like?
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Salesloft Product Management SVP Frank Dale on Ethical AI
SalesLoft
MARCH 20, 2023
One of the key ways to raise the seller performance bar will be high-impact, tailored coaching. If the dataset does not properly represent the real world, the model will produce results that are either biased or provide poor recommendations. This enables us to train models based on datasets with both breadth and depth.
Product 52
52 The Advanced Guide to Holiday Testing
ConversionXL
NOVEMBER 17, 2015
But is the data from the tests you run during major shopping holidays representative? If you’re going to test during the holiday season, test elements that will have a significant impact. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site. More conversions mean more data.
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Are Grammar Mistakes Costing You Money?
ConversionXL
SEPTEMBER 17, 2020
Granted this is correlative data based on a small sample size, by no means representative of the professional world at large. Put it in the JFDI (just do it) bucket, and move along with other high-impact areas to test. Still, interesting findings. In the dating world, Colour Works found similar insights.
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Provocation Or Obnoxiousness?
Partners in Excellence
SEPTEMBER 30, 2015
However, it seems too many organizations only see “provocative,” missing all the stuff required to develop and effectively communicate high impact/relevant insights. Bob’s reaction, “Is this the way they would represent my company and my brand? They create tremendous value. Here’s an example.
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My $500K SDRs
Partners in Excellence
APRIL 7, 2019
We want, in these first calls, to engage the prospect in a credible, high impact conversation. Each opportunity represented $10’s to $100’s of millions potential revenue. What are the skills, experiences, and competencies critical to engaging these target customers in high impact conversations?
How to Track and Drive Productivity for Remote Sales and Customer Service Reps in 2019
Sales Hacker
FEBRUARY 8, 2019
According to FlexJobs , customer service representatives, account managers, business development managers, and client services directors all rank among the 14 most popular remote positions held by Americans in 2018 (with the latter positions ranking #1 and #3 respectively). 80 percent of employees consider telework a job perk.
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How to Automate Apps with Workflows & Integrations
ConversionXL
AUGUST 5, 2021
For example, the steps colored in pink represent Salesforce, which clearly visualizes the relationship between one action or trigger to the next. As a result, they can focus on strategic, high-impact, or creative tasks that make a bigger contribution to your business goals. Conclusion.
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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)
Hubspot
SEPTEMBER 17, 2020
Our proverbial cocktail party represents a myriad of different influences in the real world. We map out this customer journey and find the most influential and high impact touchpoints. It’s highly probable, if you respect your friends, trust their suggestions, and have the money to buy it, you’ll buy Sapiens and check it out.
7 Sales Triggers Guaranteed to Uncover New Sales Opportunities
Sales Hacker
JULY 23, 2018
Newly appointed executives need to make a big impact in the first few months of their tenure. That typically means setting up big, radical initiatives; restructuring teams; and spending their new-found budget on high-impact products. They represent big, company-wide events that reflect an increase in product demand.
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Bits And Pieces — October 1, 2016
Partners in Excellence
OCTOBER 1, 2016
It represents a huge danger, individually, as cultures/societies, and even for our businesses. The speech is coming up in a few weeks, but in preparing the speech and practicing it on a few people, incorporating stories has changed the impact and effectiveness of what I communicate. This is called a “Filter Bubble.”
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Does Quota Matter?
Partners in Excellence
SEPTEMBER 27, 2018
Are the calls to the right people, with value based/high impact discussions. I, actually, come to a different conclusion, I think this data represent gross sales management malpractice. At the same time, they have no call quality metric. I once saw a sales person that met every call volume metric set.
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88 Creating Crap At The Speed Of Light!
Partners in Excellence
DECEMBER 26, 2016
28% of high performers aren’t using social channels. Alternatively, we know that those high performers also represent a minority of sales people. It is more meaningful to understand what is it about these high performers that are different. One could look at that same data in others ways.
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What is Ad Tech and Why Should Agencies Care?
Hubspot
MARCH 2, 2017
Instead of the standard sort of placement buys, ad agencies can integrate their ads using high-level data and technology. It's a logical next step toward seamless integration and high-impact, value-added placements. And it's redefining how agency planning and strategy teams look at media. Ad Tech Traction and Benefits.
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Why We Have Fewer Choices In A World Of Wider Choice
Partners in Excellence
APRIL 3, 2015
For all intents, they represent the world of publishing to me. Every day when I sign into Amazon, I get recommendations on books that might be interesting. Those books are based on my past purchases and searches, most of which are in those categories. Last weekend, my mother and I were exchanging ideas on books.
Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)
ConversionXL
JANUARY 28, 2020
Does a visually impressive portfolio translate to high-impact design ? Simple math tells us that anyone who works for us for more than 180 days spends far more time representative of their 90th day then their first. . How many designers even understand the marginal gain of each design they’ve created? We should want to change.
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70 The "Three A's" of Nonprofit Social Media Engagement
Hubspot
JANUARY 23, 2014
Social media allows for high-impact, low-cost public recognition that, when deployed strategically, can create stickiness between your organization and its supporters while generating new exposure. A primary focus of your brand''s social media accounts should be donor appreciation. 3) Appeals.
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8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
Hubspot
AUGUST 29, 2016
It represents your video to your audience, just like a CEO represents her company to the world. We've found that choosing a custom player color that represents your brand increases your video's play rate by a full 19%. Each piece of data counts when making a high-converting, high impact video.
Conversion 52
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How to Develop and Use Personas to Recruit Your Ideal Students
Hubspot
DECEMBER 30, 2015
You don't want to focus too much on any one actual person as no individual can be representative of the group. When you get a sense of their motivations behind their actions, you can build a highly impactful persona. So select a stock photo of someone or a scene that represents the persona. Putting Your Student Personas to Use.
How Should Publishers Deal with Platform Overload?
Hubspot
APRIL 12, 2016
Which social media channels represent your lowest hanging fruit? Be sure to take a step back to create a strategy that’s thoughtful and high-impact for your unique audience. Your due diligence may lead you to the conclusion that you need to be on multiple social channels. Instead, take some time to step back and reflect.
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