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How to create an SEO roadmap

Search Engine Land

It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks. I’m not an expert in design, UX, or front-end development for our website.

Launch 129
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The Advanced Guide to Holiday Testing

ConversionXL

But is the data from the tests you run during major shopping holidays representative? If you’re going to test during the holiday season, test elements that will have a significant impact. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site. More conversions mean more data.

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The Optimizer’s Guide to Web Accessibility

ConversionXL

That 19% represents millions and millions of people with disabilities who can’t access or engage with sites in the traditional way. Select a representative sample. Now, you can prioritize even further by focusing on low-effort fixes and and high-impact fixes. High-impact fixes. What are the key pages?

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. You generally need approximately 200–250 responses to accurately represent your population. Each element of the landing page represents the signage of the business.

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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

Does a visually impressive portfolio translate to high-impact design ? Simple math tells us that anyone who works for us for more than 180 days spends far more time representative of their 90th day then their first. . How many designers even understand the marginal gain of each design they’ve created? We should want to change.

Growth 70
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The Lost, Ancient Guide to Better Copywriting

ConversionXL

Now let’s look at Si digital , which you’ve likely heard of because their site is often celebrated for design / UX… As you scroll down, the pink liquid fills the tube and they take you through their value proposition (e.g. Only when the facts have been represented do they introduce a call to action… 3.