Should You Optimize for Micro-Conversions?
ConversionXL
NOVEMBER 9, 2015
The hope, then, is that you’ll eventually make that macro-conversion and become a paying user of the product. I’ve already explained macro-conversions in passing, but to define more thoroughly: Macro-conversion are the main conversion goal of your website – the goal action that is most closely tied to revenue. Macro-Conversions.
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