Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR.

CTR 88

CTR Campaign Represent Click Through Rate 88

ConversionXL

FEBRUARY 26, 2014

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Search Engine Land

JANUARY 8, 2023

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats. 2015: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. 2008: Google mapped the results of the New Hampshire U.S.

Referrals 89

Referrals CTR Launch Engineering 89