Remove CTR Remove Niche Remove Real Estate Remove X-functional
article thumbnail

How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). The x -axis shows U.S.

CTR 82
article thumbnail

LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Background photo The background photo section also gives you ample real estate to tell profile visitors what you (and your business) are all about. Let’s make it count.

article thumbnail

The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. It’s equal to Maximum Bid x Quality Score. For example, if a keyword isn’t performing as well on mobile as on desktop, you can add a negative bid adjustment so that when someone searches your keyword on mobile, you’ll bid X% lower than your normal bid.