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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Background photo The background photo section also gives you ample real estate to tell profile visitors what you (and your business) are all about. Let’s make it count.

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The Ultimate Guide to PPC

Hubspot

It’s equal to Maximum Bid x Quality Score. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Quality Score.