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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. Most businesses running ads already know who the “problem clicks” are from.

CTR 94
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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Industries with the highest conversion rates: Animals and Pets : 13.41% Physicians and Surgeons: 13.12% Automotive Repair, Service, and Parts: 12.61%. Attorneys and Legal Services: $111.05

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 113
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Why is content marketing important? 9 reasons to use content

Search Engine Land

It isn’t about pushing your products or services in front of their noses and hoping they’ll bite. The fact that you also have solutions for them (read: your products/services) is the cherry on top. The #2 organic position has a CTR of 18.4%. Content marketing is all about magnetizing ideal customers to your brand.

CTR 98
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Microsoft on the future of advertising and conversational AI

Search Engine Land

But she did reveal that increased CTR applies to both search results and ads, which is promising news for search marketers. Next, it's planning to roll out this experience for travel and real estate verticals. . “It’s because the user journey is shortened, so there is a faster path to conversions.

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YouTube advertising: The ultimate guide

Search Engine Land

This success is likely because 59% of viewers find YouTube’s ads more relevant than those on TV or other streaming services. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. YouTube has 2.1 For example, one emerging trend is the rise in vertical videos.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

This content relates strictly to the products and services you provide, and have a very limited audience. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Text generally takes away valuable real estate from images.

CTR 129