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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

You can break them up into three main types—education, entertainment, and self-promotional. Self-promotion. This content relates strictly to the products and services you provide, and have a very limited audience. Click-through rate (CTR). Text generally takes away valuable real estate from images.

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YouTube advertising: The ultimate guide

Search Engine Land

This success is likely because 59% of viewers find YouTube’s ads more relevant than those on TV or other streaming services. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Best for: Calls to action, promoting additional content, and maintaining engagement.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. To bring the best user experience to its customers through innovative hardware, software, and services.” “To A brand is more than a product or service; it is the combination of all of these elements.".

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Adapting to the New Era of Search, According to Moz's SEO Scientist

Hubspot

Local packs, shown in the example below, even offer a short list of options based on the business' proximity to the searcher; upon clicking for more info, you're given the option to head to the website, find map directions, click-to-call, and sometimes even place an order through a third-party service.

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The Straightforward Guide to the Google Display Network

Hubspot

Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. The standard CTR for this network is still under 0.5%.