Search Engine Land
JANUARY 30, 2024
Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.
Search Engine Land
OCTOBER 2, 2023
This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.
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Search Engine Land
APRIL 30, 2024
Include qualities that relate to your offer, such as: Location Scope of service Compatibility Requirements Style Consider a Japan-based real estate investment company using Google Ads to attract investors. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering.
Search Engine Land
MARCH 13, 2024
You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website. Topic Selection: Identify topics that align with the real estate agent’s target audience and address their pain points, questions, and interests.
Search Engine Land
OCTOBER 6, 2022
If you’re selling cheese graters and want your brand to appear at or near the top of the page whenever a consumer searches for generic “cheese graters,” sponsored ads can get you that prime real estate. Use coupons and promotions. Obviously, the lower your ACoS, the higher your profit.
ConversionXL
NOVEMBER 22, 2022
Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Run customer questionnaires to work out your Net Promoter Score (NPS). Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email.
ConversionXL
NOVEMBER 25, 2020
You can break them up into three main types—education, entertainment, and self-promotional. Self-promotion. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Image source ). Use it sparingly. Vanity metrics.
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